Meet Fiona: Business Mentor, Graphic Designer & Healer
Hi, I’m Fiona — a business mentor, graphic designer, and healer. I’m deeply passionate about helping people build businesses that align with their heart, soul, and values.
Since 2010, I’ve been guiding both new and established business owners to create thriving, sustainable businesses — through organic growth, smart digital products, and services shaped by real audience demand.
Over the years, I’ve had the honour of supporting hundreds of entrepreneurs to step into their power, work on their own terms, and gently break free from hustle culture that no longer serves them.
Intuitive Graphic Design Expertise
Since 2009
I've been working as a graphic designer, bringing a creative edge to my mentorship.
Bringing Ideas to Life
I love helping my clients bring their ideas to life visually, crafting brands that feel authentic and deeply aligned with their mission.
Intuitive Approach
Intuition plays a big role in my work—I take the time to truly understand my clients' needs and create solutions that reflect their unique vision.
Mentoring Philosophy
Harmony
Creating a peaceful and supportive experience where we can dream big and work intentionally.
Open Communication
Fostering clear and honest dialogue, ensuring we're always on the same page.
Shared Purpose
Aligning goals and visions to ensure we're working towards a common objective.
Value & Authenticity
Leading with integrity and genuine care, building a foundation of trust and mutual respect.
I approach mentoring with a philosophy rooted in these core values. My goal is always to help my clients turn their dreams into reality.
Helping moms create businesses that fit their lifestyle
Holistic and Spiritual Healers
Supporting healers in sharing their unique gifts
Creative Entrepreneurs
Guiding creatives in bringing something special to the world
Aussie Small Businesses
Making a Difference
Small and family-owned Australian businesses that offer products or services designed to support others in living more independently, self-sufficiently, and in alignment with their health and highest good.
I'm especially drawn to working with like-minded individuals who are ready to make an impact, whether they're mothers seeking flexibility, holistic and spiritual healers sharing their gifts, or creative entrepreneurs bringing something special into the world. I've had the privilege of working with incredible women and men from all walks of life, and every project reminds me why I'm so passionate about what I do.
An Aussie-led, fully supported, online space for learning herbal remedies, natural skincare, food skills, home butchery & self-sufficiency. We're supporting your empowerment to live & thrive YOUR WAY.
Your brand is more than just a logo—it's your business's identity. I specialize in crafting cohesive, memorable branding packages tailored to your needs.
1
Back to Basics Package: $289.00 AUD
Main logo, watermark logo, and branding guide.
2
Startup Logo Package: $347.00 AUD
Main logo, watermark logo, double-sided business card template, Facebook cover, and branding guide.
3
Essentials Logo Package: $657.00 AUD
Main logo, sub logo, watermark logo, double-sided business card template, Facebook cover, letterhead, email signature, and a two-page professional profile.
4
Deluxe Logo Package: $887.00 AUD
Everything in the Essentials Package, plus additional sub logos, thank-you cards, gift vouchers, and a three-page professional profile.
5
All-In Online Branding & Logo Package: $1500.00
For business owners ready to be magnetic online from Day One
What's Included:
Full Brand Identity
Primary logo
One logo variation
Full Brand Guide Sheet
30 Day Introduction Content Strategy
30 Canva social templates to compliment your Introduction Content Strategy
6 Instagram highlight covers
Social optimised bio messaging (Facebook & Instagram)
1 Facebook Cover
3 Page Professional Profile
All branding/logo design work is done using Illustrator.
All final files are delivered in multiple formats (SVG, PNG, PDF, JPG) for flexibility and ease of use.
5 Rounds of Revision are included.
General Turnaround is approximately 4-8 weeks, depending on availability, schedule and client readiness.
Need a professional profile to pitch your services or make a stellar first impression—without the time, stress, or cost of building a website? I’ve got you.
Whether you're a coach, service provider, freelancer, or passion project starter, a custom-designed professional profile can help you look polished, client-ready, and credible—instantly.
Perfect for:
Professionals without a website who still need a standout portfolio or pitch.
People on a tight budget seeking a high-impact, cost-effective solution.
Anyone needing a quick, shareable option for clients or collaborations.
1 Page Profile
$79.00 AUD
Perfect for concise personal branding
Custom-designed to match your brand
3 Page Profile
$149.00 AUD
Ideal for detailed service offerings
Room for expanded experience section
5 Page Profile
$197.00 AUD
Comprehensive personal branding
Space for portfolio highlights
7 Page Profile
$257.00 AUD
Complete professional showcase
Extensive portfolio presentation
Your profile is designed to reflect your brand's personality and includes high-quality PDF document.
Gain complete clarity on your brand, audience, offers, marketing strategy and next steps with a comprehensive business blueprint designed specifically for your business.
I see you friend…
Many business owners know they're working hard.
What they don't know is whether they're working on the right things.
They're stuck wondering:
• Why isn't my business growing? • Who is my ideal audience? • What should I be posting? • Why isn't my marketing converting? • Which offers should I focus on? • What should I do next?
The result?
More guessing. More overwhelm. More wasted time.
…And I'm here to light the way.
The Conscious Business Deep Dive™ is my signature strategic business analysis designed to uncover exactly what's working, what's not, and where your biggest opportunities for growth exist.
This isn't a generic audit. It's a fully customised business blueprint built specifically for your business, audience, goals and vision.
Build, Grow & Automate Your Email Marketing (Without the Overwhelm)
Email marketing that actually works for you… not something that sits on your to-do list. If you've been meaning to set up email marketing, or feel like your current setup is a bit all over the place, you're not alone. I'll help you nurture your audience consistently, turning missed opportunities into a strong, systematic connection.
Service Options
1. Email Foundations Setup
For those starting from scratch, I'll set up everything you need simply, cleanly, and properly from the start.
Email platform setup (MailerLite or Mailchimp)
Signup form or landing page
Lead magnet integration
3–5 email welcome sequence & basic automation
Investment: $297 AUD
2. Email Refresh & Growth Setup
You've started, but feel stuck or messy. I'll clean it up and turn it into a system that actually works.
Full audit & restructuring of your current setup
Improved email sequences
Strategy guidance (what to send + when)
Automation refinement
Investment: $397 AUD
3. Done-For-You Email Marketing
For those who want it off their plate completely, I handle it all — in your voice, aligned with your brand.
Weekly email creation (1 per week)
Campaign emails (launches, promos, offers)
Ongoing strategy & light optimization
Investment: $250 AUD per month
The Result
A clear email system in place
Confidence in what you’re sending
Automation supporting your business
A stronger connection with your audience
A marketing channel that isn’t dependent on social media
My Approach
I keep things simple. No fluff, no overcomplicated funnels, no pushy sales tactics. Just clear systems, real connection, and emails that sound like you. Because that’s what actually works.
Not Sure Which Option Is Right?
That’s completely okay. If you’re unsure where you sit, we can start with a quick chat and figure out what will support you best.
Optional Add-On (Highly Recommended for Conversions)
Email Clarity Call & Audit
$60 AUD (redeemable if you book a service)
A 30-minute call where we:
Look at what you’ve currently got
Identify what’s missing
Map out your next steps - I'll create a mini audit for you, so you can see it all in black & white
Perfect if you want direction before committing.
You don’t need a complicated system. You just need the right one… set up properly.
Say goodbye to blank-page stress. With Content Calendar Mastery, you'll receive a tailor-made year of content mapped out around your own expert knowledge, seasonal flow, and your audience’s needs. It’s not generic—it’s built entirely around you and what you do best.
Why it matters: Your knowledge deserves to be shared consistently, strategically, and with confidence. This service transforms everything you already know into a structured 12-month roadmap—so you can show up with clarity and ease, knowing every post has a purpose.
Who it’s for: Busy entrepreneurs, service providers, creatives, healers, educators, solopreneurs, and boss mums who are ready to show up consistently—without the burnout or guesswork.
Whether you’ve recently launched or you’ve been at it a while, this is for you if:
You have a wealth of knowledge but no clear plan to share it
You’re battling content burnout or stuck in a post-launch slump
You crave structure, ease, and purpose in your marketing
You’re done scrambling for ideas every week and want to show up with confidence and clarity
Investment
$387.00 AUD
End Product
A done-for-you yearly content calendar, aligned with your business, messaging, and seasons.
Content Ideas
325+ content ideas inspired by your own knowledge, crafted to nurture, engage, and convert.
Strategy & Confidence
A clear content strategy that puts your voice, values, and offers front and center—without the content overwhelm.
Format
Structured, easy-to-navigate spreadsheet.
Checkout this example of a finished yearly content calendar…
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Content Calendar Features
Comprehensive Planning
12-month calendar with weekly and monthly themes
Versatile Content Ideas
Ready-to-use ideas for various platforms, email marketing, blogs and more.
Streamlined Workflow
Tips for integrating the calendar into your process
Strategic Alignment
Content aligned with YOUR knowledge, expertise and offerings.
This isn't just a calendar—it's a dynamic, strategic tool that helps you batch content with purpose, avoid guesswork, and confidently show up for your audience all year long.
Take the leap into self-employment with my 44-day launch program, designed to help you to take action and build a sustainable home-based business that aligns with your talents, values, and lifestyle.
NOT READY TO LAUNCH IN 14 DAYS?
Don't panic, it's ok! You've got this — and you won't be doing it alone. Over 44 days of dedicated 1:1 support, we'll build, refine, and launch your business together, step by step.
From affirmation and oracle decks to full tarot sets, I’ll help you create a professional, soulful, and print-ready deck that’s designed with intention. My process ensures clarity and affordability, priced per deck, not per card.
What’s Included in Every Deck Package
Custom Card Designs
Fully custom designs for both the front and back of your cards.
Consistent Style
A unified layout and aesthetic across your entire deck.
Print-Ready Files
Professionally prepared files tailored to your chosen printer's specifications.
Intro & Info Cards
Includes an introductory or "how-to-use" card for your deck.
Optional Add-ons
Guidebook, box design, and branded marketing mockups are available.
Deck Packages & Pricing
(Mobile screen view, scroll pricing table < >)
NOTE: Pricing covers card design only. If you need additional support such as deck box/cover design, print setup, or assistance sourcing printers, extra fees may apply depending on your needs. I’m more than happy to help with the full creation process — just reach out for a personalised quote tailored to your deck.
Important Notes on Pricing & Turnaround
Pricing Flexibility Packages are set as a guide, but final pricing may vary depending on the complexity of your design, the level of support you need, and any additional elements (like guidebooks or box design).
Turnaround Timeframes Timeframes begin once I’ve received your completed project questionnaire. While I always aim to stay within the estimated ranges provided, completion times can vary based on:
My current availability and project schedule
Client responsiveness and communication
The number of revisions required
I’ll always keep you updated so you know exactly where your project is at—no guesswork, no radio silence.
Why Work With Me
Holistic Approach
As a business mentor, graphic designer and holistic healer with over 16yrs experience, I understand the practical, technical and energetic sides of your project.
Practical Expertise
I ensure your files are print-ready and professional, supporting you every step of the way.
Soulful Intention
Your deck will honor your vision, intention, and the soul behind your cards, ready to be shared with the world.
Alongside my mentoring and design work, I also take on a small number of clients each year as a Marketing & Creative Virtual Assistant.
This is for the business owners who:
are juggling too many hats
know what they want to build, but don’t have the hours to do it all
need consistent marketing and content
want someone proactive behind the scenes
would love a creative partner who actually understands their business
As your Virtual Assistant, my role can include a wide range of support across marketing, creative, and admin — including:
✨ Content creation & scheduling ✨ Social media support & strategy ✨ Email marketing setup & campaigns ✨ Graphic design for posts, promos, lead magnets & products ✨ Website updates & backend support ✨ Digital product formatting & uploads ✨ Funnel support & automations ✨ Business audits & offer clarity ✨ Product & service analysis ✨ Ongoing creative support so you’re not doing it all alone
I keep things grounded, practical, and easy — no fluff, no overwhelm, no cookie-cutter systems. Just thoughtful support tailored to your business, your audience, and your season of life.
My Marketing & Creative VA support is offered at $60 per hour, with a minimum of 5 hours per week, billed as a monthly retainer.
This allows me to:
plan ahead for your business
work proactively (not reactively)
stay consistent with your marketing & creative tasks
genuinely become part of your team, not just a once-off helper
I only take on a small number of ongoing clients at a time so I can give each business the care, focus, and intention they deserve.
If you’re craving breathing room in your business and a creative partner you can rely on, let’s chat.
Note: Branding/logo design, Card Deck Design and my 1:1 New Business Startup Program are charged & booked separately.
Turn your knowledge into beautifully designed, editable digital assets.
You don’t just have knowledge — you have lived experience, teachings, processes, and ideas that deserve to be shared.
I help purpose-led business owners turn their wisdom into polished ebooks, workbooks, slide decks, and online courses — all built in Canva, so you can easily update, reuse, and grow them over time.
I also use Midjourney to create custom, aligned imagery for your project — meaning your visuals are not generic stock photos, but crafted specifically for your brand, your energy, and your audience. I’m an expert in prompt creation and visual storytelling, which allows me to generate truly unique and cohesive imagery for your digital products.
From structure and flow through to final delivery, I guide the process end-to-end — taking the overwhelm out of creation and helping you bring something beautiful and functional into the world.
What’s Included
✨ Canva-based ebook, workbook & presentation design ✨ Fully editable Canva files ✨ Custom Midjourney imagery created for your brand ✨ Content structuring & flow ✨ Page or slide layout & visual hierarchy ✨ Worksheets & reflection pages ✨ Module design for courses ✨ Platform-ready exports ✨ Print-ready or digital-ready files ✨ Light copy polishing for clarity
Pricing
All work is created in Canva and includes custom imagery. Pricing reflects structure, layout, and design complexity rather than file type.
Signature course (6–10 modules) → from $1,500 – $2,500
Turnaround Times
• Small projects → 1–2 weeks • Medium projects → 2–4 weeks • Courses → 4–8 weeks
Timeframes begin once all project materials and questionnaires have been received. All turnaround times are estimates only and may vary depending on current workload, availability, communication flow, revision rounds, and client readiness.
Why This Service Is Different
Yes — you can buy a template, drag your text into Canva, and call it done.
But templates don’t understand your audience. They don’t know your business goals. They don’t see where this product fits into your bigger picture.
When you work with me, you’re not paying for someone to simply format pages.
You’re paying for over sixteen years of experience supporting service-based and heart-led businesses, for strategic product flow, and for design that guides your reader rather than overwhelms them.
I think about how your audience will move through the content. Where they pause. What feels confusing. What needs to be softened, simplified, or highlighted.
I build every ebook, presentation, and course asset in Canva so you can edit and reuse it anytime — and I create expert level, unique imagery using Midjourney so your visuals feel aligned, intentional, and uniquely yours rather than pulled from a stock library that everyone has already used.
Most importantly, I understand both the creative and commercial sides of business. I design with clarity, connection, and conversion in mind — while still honouring the heart behind your work.
This is about saving you hours of trial and error, elevating how your work is received, and helping you put something into the world that truly reflects the value you bring.
My Husband and I built Soil to Soul to help everyday people and families take back control of their food, health, and homes—one real skill at a time.
Whether you’re on a property, in suburbia, or have just a balcony, you’ll find practical, step-by-step learning to live more naturally and self-sufficiently.
Inside our community:
SHORTY'S SHED
Step-by-step video tutorials on knife sharpening and how to process your own livestock (we start with sheep and pigs — simple, practical, and confidence-building).
FEE'S GREENHOUSE
200+ natural remedies, herbal recipes, and wellness tools — all built around what you can grow, forage, or source locally.
AUSSIE WEEDS & NATIVES INDEX
A one-of-a-kind, growing library of 55+ plants found right here in Australia, with guides on identification, healing benefits, safe use, and simple remedies.
TALLOW WORKSHOP
Discover how to render grass-fed beef fat into a luxurious, safe, and customisable moisturiser — complete with baby-friendly variations and troubleshooting tips.
WORKING WITH MORINGA & MORE
Explore the healing power of moringa and other herbs, and learn how to use them with safety, confidence, and ease.
SAFE DETOX & RESET PROTOCOLS
Gentle, real-life support for alcohol detox, daily wellness resets, and body healing resets — no fads, just practical guidance.
RETURN TO YOU
Gently unplug from the systems that no longer serve you or Humanity.
LEARN HOW TO GROW YOUR OWN FOOD
Step-by-step guidance on how to grow your own veggies and herbs easily at home. We're showing you when to plant, when to harvest and how to store your food the right way.
START HERE LIBRARY
Perfect for beginners — covering herbal storage tips, child-safe dosage references, and easy-to-follow foundations.
MEMBERS-ONLY DISCOUNTS
Enjoy exclusive savings from Australian businesses that align with our values in wellness, sustainability, food, and homesteading.
AUSTRALIA WIDE COMMUNITY DIRECTORY
The Soil to Soul Community Directory is here to support real-world connection — not just conversation.
This resource library exists to help you move thoughtfully, safely, and confidently as you explore land sharing, community living, skill swaps, and local food networks.
TRIBE
A supportive, down-to-earth space to ask questions, share knowledge, and grow together — free from judgement, politics, or corporate noise.
SUPPORT FROM SHORTY & FEE
We’re not just “running” this community — we’re in it with you. With 25+ years of experience each, countless hours of research, and lived practice, we’re here to answer your questions, share what we’ve learned, and shape this space with you. For you.
✨PLUS: NEW VALUE ALL THE TIME From seasonal workshops and wellness classes, to butchering guides, demonstrations, and lessons from experts living this lifestyle — there’s always something new to learn and put into practice.
Coming soon…
Start Your Own Natural Wellness Business: We know the world feels different right now — and so does the way we want to work and live. This course meets you exactly where you are, gently walking you through the right steps to build a meaningful wellness business that fits today's energy, today's times, and the life you're actually living. No overwhelm, no cookie-cutter formulas — just real, intentional guidance for the path ahead.
The Preserving Pantry: Master the lost art of preserving, fermenting, and long-storing your own food — from scratch, as a complete beginner. Stock your shelves with confidence and never let a harvest go to waste again.